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ByDavid Buckingham,Margaret Scanlon

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“I cannot live without books.” –Thomas Jefferson

Synopsis

This book is based on an extensive research project investigating the developing market in educational materials designed for use in the home. It considers the characteristics of |edutainment| in children's information books, pre-school magazines and CD-Roms. It discusses the economic forces at work in the production and marketing of these media, and the rhetoric of the sales pitches. Also, it considers how parents and children use them in the home.